Kember Associates

Lorraine Kember

Lorraine Kember specialises in researching marketing communications and consumer attitudes. Her experience comprises an unusual combination of work with both qualitative and quantitative methodologies, so she is able to advise on the use of a wide variety of research techniques including conventional methods and innovative techniques to address specific information needs. She has a degree in psychology and is a member of the Market Research Society

The Kember Associates Team

The extensive team of qualified interviewers, recruiters and supervisors throughout Great Britain operate to the quality standards and guidelines of the Market Research Society. The team includes experienced interviewers in both consumer and professional markets, for example in the medical area our interviewers can recruit and interivew GPs, hospital specialists, pharmacists, nursing staff etc.

Services And Facilities

Desk research, market analysis and report writing
Market feasibility studies
Concept and NPD development testing
In depth interviews
Focus groups
Street interviews
Hall tests
In-home placement studies
Telephone research
Analysis of self-completion questionnaire
In-store checks

Areas Of Special Expertise

Health care
Pharmaceuticals
Food
Reserach with highly defined target groups
Research for PR